Lambert Showcases its CPG PR Client Work via Dedicated Instagram Account
As a top 20 consumer packaged goods (CPG) public relations firm nationally, Lambert knows how to “walk the talk” of product launches, new market entries and performance marketing geared toward driving new purchase consideration. Our team is made up of marketers, storytellers and strategists with extensive knowledge of grocery, club, c-store and mass merchandise landscapes. What better way to share our expertise than by showing you what we do best?
Lambert’s new Instagram account @ChallengerCPG offers a behind-the-scenes look into the world of the Lambert CPG team. From product launches and team member takeovers to multimedia content shoots and digital paid tips, the page will highlight all aspects of our CPG work. We’ll also use this page to further build relationships with key influencers and reporters by engaging with their content, sending direct messages and more. Our goal is to prove to potential and existing clients that we’ve got CPG game and we’re ready to drive bottom-line business outcomes with a converged media strategy that seeks to make our client’s products (and sometimes process, people, places, etc.) uniquely relevant to the people seeking it out.
We’ll demonstrate a visual content strategy that provides refreshingly real results – from concept to execution. We’ve worked in nearly every aisle of the store—from potato chips to ice cream, toothpaste to tires, and coffee to beer. Our work includes product launches, product recalls, collateral photoshoots, retailer-specific digital ads, large media events in New York City and virtual influencer takeovers, to name a few. Our menu of services has everything your brand needs.
Hungry for more? Don’t be shy – be social and follow us at @ChallengerCPG.
Looking to hear even more about our consumer capabilities? Let’s connect!