Public Relations Across Cultures: A Trip to Cape Town
Lambert’s partnership in PROI Worldwide provides the opportunity for local market support around the globe. The network consists of public relations and integrated communication leaders who dominate in their respective countries or markets.
To expand our relationships with these partners, each year Lambert sends a team member on a two-week exchange trip to learn PR best practices across cultures. Recently, Valerie Pesonen, traveled to Cape Town, South Africa, to learn and share industry insights.