Moving Forward: Auto and Mobility MARCOM Post-COVID Shutdown
Lisa Lark, Director
The coronavirus pandemic is unlike anything the automotive and mobility industry has ever seen. Over the last few months we have helped our clients in the face of uncertainty as global impact to the industry became more ominous. With manufacturing shut down and employees working remotely, companies of all sizes adapt and adjust their business models and crisis communications were the norm.
Now as production resumes and operations across the automotive and mobility sector begin to ramp up, we are continuing to help our clients navigate this drastically different landscape. Not only does the industry look and operate differently, there has also been a seismic shift in how transportation companies are going to communicate, both internally and externally, as well as market their brand and products for the remainder of 2020.
This has led for the need for companies to rethink their communication priorities for the remainder of 2020. Many are asking themselves:
- How do we create trust among customers and employees?
- How do we break through the COVID-19 news cycle and land media coverage?
- How do we unveil products and market our company without auto shows and trade shows?
The answer is that the role of communications will be even more critical.
The Automotive & Mobility team at Lambert has been working with our clients to develop new strategies to support their new goals and objectives post-COVID shutdown and ensure communication and marketing efforts are driving forward in the months to come.
This focus on communications is critical to the health of the automotive and mobility industry and it is for that reason that we have published the Post-COVID Communications Handbook for Automotive & Mobility companies.
This handbook is full of best practices that will help you be prepared for our new communications landscape and provide you with innovative and interesting solutions as you shift your practices and thinking. It also includes some client examples to provide clarity and context as you work through this unprecedented time.
View the handbook in its entirety.