News & Blog

By Briana Mitchell, Marketing Communications Specialist I believe that I can speak for all social media managers when I say, we’re exhausted. Our jobs require us to be knowledgeable of current events while remaining active across social media platforms for a large portion of our days. Over the last year, news headlines and current events related…

By Megan McCarl, Senior Manager Congratulations! You’ve recently secured a media placement in one of your target media outlets. But now what? Check out our four easy tips to get the most out of your media coverage: Post to social media. Because your audience already took the time to follow your social channels to keep…

By Brent Snavely, Senior Director Metro Detroit lost a giant in the restaurant industry last week with the passing of Matt Prentice, who was just 62. Prentice was successful for many reasons that were noted in media coverage last week, but one factor was missed – his recognition of the value of public relations and…