News & Blog

Hometown pride. It’s an innate feeling, but can it also be inspired by external factors? Local governments should consider this question as they evaluate their economic development strategies in the context of a click- and like-based society. It’s no secret: the attraction and retention of residents and businesses is critical to a thriving local economy. However, many city and township officials struggle to create a concrete plan designed to engage key stakeholders.

Recently, Twitter CEO Jack Dorsey announced the company would no longer accept political ads. This week, in another surprising move, Google announced it would follow suit. The big question is "will Facebook follow suit?"

Before the hustle and bustle of the holiday season consume our lives, it’s a good time to review and reflect on your 2019 activations and set yourself up for success in 2020. Communications and marketing teams of all sizes can benefit from this exercise, as it provides the opportunity to enter the new year with the right tools and resources.