News & Blog

Baby boomers in the U.S. represent approximately one-quarter of the country's population and control 70% of disposable income. However, only 15% of brands have a strategy to reach this market. But what is the best way to engage with this demographic? What traits, behaviors and triggers compel Americans 55 and older to engage with a brand? If you have a product or service and want to engage with this demographic, do your research first.

I live and breathe all things automotive, and have since my childhood. It was easy to access, growing up in Southeast Michigan, the seat of the automotive industry. A highlight of each year was my dad’s and my annual January pilgrimage to the North American International Auto Show (NAIAS). Despite the bitter cold and often horrendous stormy weather, my father and I would brave the icy roads to catch the latest reveals and marvel at the extravagant automaker displays.

Before the pandemic and the recent challenges presented by rising inflation, school districts across the country had an easier time passing bond millages (or bond referendums) thanks to the booming economy. With the strong economy seemingly behind us—at least for the near future—school districts may find it more difficult garnering support from the community on millages.