News & Blog

As the PR and social media agency of record for the North American International Auto Show, preparing for and executing the auto show was one for the books! It was an honor to be among the various partners who worked tirelessly to bring everything together before the show officially kicked off. Read on to see what Lambert was up to these past few weeks (and months!) leading up to and at the last-ever January NAIAS.

Even though digital communication is causing conferences and trade shows to shift their focus, gathering like-minded people together will always be an important activity – especially for B2B companies.

Fiat Chrysler Automobiles CEO Sergio Marchionne was not one to be controlled. He couldn’t be scripted. He said what was on his mind. And in the process, he frequently forced his talented but understaffed public relations team to scramble. With degrees in philosophy, law and accounting, Marchionne made seemingly definitive statements punctuated with salty language,…