News & Blog

Baby boomers in the U.S. represent approximately one-quarter of the country's population and control 70% of disposable income. However, only 15% of brands have a strategy to reach this market. But what is the best way to engage with this demographic? What traits, behaviors and triggers compel Americans 55 and older to engage with a brand? If you have a product or service and want to engage with this demographic, do your research first.

When it comes to restoring and maintaining optimal health and wellbeing, health systems can and should play a critical role for patients and communities seeking healthcare education, justice and innovation. All too often, health systems are seen as epicenters of sick care versus wellness care.

By Angela Klinske, Senior Director and Laura Vandiver, Senior Research Strategist October is Health Literacy Month. The U.S. Department of Health and Human Services (HHS) defines health literacy as “the degree to which individuals have the capacity to obtain, process, and understand basic health information needed to make appropriate health decisions.” While this is often…