Month

Month: September 2021

GRAND RAPIDS AND DETROIT, Mich. – The Michigan Economic Development Corporation (MEDC) announced today it has named Michigan’s leading integrated communications and marketing firm, Lambert & Co., and its joint venture partner, 9thWonder Agency, a national branding, creative and media agency, to lead its business marketing and advertising scope of work. The new engagement will…

E-commerce trends continue to be on the rise and the purchasing power of the Hispanic consumer is here to stay. Known as the youngest ethnic group in the country, Latinos are very tech-savvy and understand the digital landscape, whether it’s social media platforms or e-commerce websites, this group’s spending force is one to be reckoned…

By Joe DiBenedetto, Managing Director What started in 2012 as a day encouraging people to do good, GivingTuesday has seen phenomenal growth in participation over the past several years. According to CharityNavigator.org, nearly $2.5 billion was donated to U.S. nonprofits by approximately 35 million people on GivingTuesday in 2020 – a 29% increase in donations…

The 2021 Young Leader Conference (YLC) aims to explore the theme “The Power of You – Leadership & Impact Redefined” via a hybrid spin! Join Lambert’s chief of staff, Walter Ward, III on Wednesday, September 15 at 10 a.m. for his opening keynote, “I’ve Got 99 Problems”. Ward recently shared six leadership lessons from Jay-Z…

Lambert & Co. announced today it has acquired The Vandiver Group, Inc. (Vandiver), a St. Louis-based strategic communications and market research firm. The deal marks Lambert’s fourth transaction in the last two years, fueling its integrated service offerings and expanding its talent bench. Vandiver is a WBENC (Women’s Business Enterprise National Council) certified PR firm…