Month

Month: April 2021

By Briana Mitchell, Marketing Communications Specialist I believe that I can speak for all social media managers when I say, we’re exhausted. Our jobs require us to be knowledgeable of current events while remaining active across social media platforms for a large portion of our days. Over the last year, news headlines and current events related…

By: Lauren Paris, Associate The theme for this year’s Earth Day (April 22) is “Restore Our Earth,” which focuses on natural processes, emerging green technologies and innovative thinking that can restore the world’s ecosystems. With climate change and environmental degradation becoming increasingly severe and affecting all facets of life as we know it, there is…

By Megan McCarl, Senior Manager Congratulations! You’ve recently secured a media placement in one of your target media outlets. But now what? Check out our four easy tips to get the most out of your media coverage: Post to social media. Because your audience already took the time to follow your social channels to keep…

By Brent Snavely, Senior Director Metro Detroit lost a giant in the restaurant industry last week with the passing of Matt Prentice, who was just 62. Prentice was successful for many reasons that were noted in media coverage last week, but one factor was missed – his recognition of the value of public relations and…

By Kim Pace, Senior Manager Unlike many of my colleagues, I am no beer connoisseur, but I am a beer consumer. Even more importantly, I am a local biz supporter and a huge fan of outdoor day drinking (fellow parents of toddlers, holler if you hear me!). I may not be a beer connoisseur, but…