Month

Month: April 2021

By Megan McCarl, Senior Manager Congratulations! You’ve recently secured a media placement in one of your target media outlets. But now what? Check out our four easy tips to get the most out of your media coverage: Post to social media. Because your audience already took the time to follow your social channels to keep…

By Brent Snavely, Senior Director Metro Detroit lost a giant in the restaurant industry last week with the passing of Matt Prentice, who was just 62. Prentice was successful for many reasons that were noted in media coverage last week, but one factor was missed – his recognition of the value of public relations and…

By Kim Pace, Senior Manager Unlike many of my colleagues, I am no beer connoisseur, but I am a beer consumer. Even more importantly, I am a local biz supporter and a huge fan of outdoor day drinking (fellow parents of toddlers, holler if you hear me!). I may not be a beer connoisseur, but…

By Brent Snavely, Senior Director I thought it was an April Fools’ Day joke the moment I saw it – and so did most of the reporters who cover Volkswagen. But the marketing ploy that unfolded over the course of three days was not funny because it involved deliberate deception by Volkswagen and its PR…