Month

Month: January 2021

National award-winning public relations, investor relations and integrated marketing firm, Lambert & Co., has named Walter Ward III chief of staff. Continuing to break agency norms, this strategic hire aims to maximize internal operations, merger and acquisition integration, and accelerate new services and innovation for the firm’s growing family of companies, which includes: TiiCKER –…

By Megan McCarl, Senior Manager Social media has become an integral part of today’s shopper behavior and experience, and influencer marketing has boomed accordingly. In fact, it’s expected that brands will spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates (based on Mediakix data.) While working with influencers and securing…

Valerie Pesonen, Senior Manager and Self-Certified Ice Cream Sommelier 2020 was the year of food trends that weren’t. The chaos of the pandemic took predicted food trends and smashed them to smithereens. What was expected to be a year of green, healthy, organic living shifted to one of affordable comfort and indulgence. Comfort foods like…

PR News has named Michelle Olson, managing director/partner and head of the auto and mobility practice at Lambert & Co., a member of the Top Women In PR class of 2020. This prestigious award comes as Olson begins her term as chair of the Public Relations Society of America (PRSA) this year. The Top Women…