Month

Month: January 2020

In a recent Forbes article, Lambert & Co. founder and CEO Jeff Lambert shared best practices for nurturing a cohesive culture after an acquisition. As a member of the publication’s elite agency council, Lambert is among a small group of executives chosen to provide their insights and key learnings through the publication’s digital platform. In…

Investing in tradeshow attendance and sponsorship can take up a large portion of your MARCOM budget. At Lambert, we dominate in helping our clients get the most of their dollars. From capturing multi-media assets to coordinating media interviews, our team understands the tradeshow landscape, making it easier for you to accomplish your goals at each…

By Katelyn Davis, Senior Manager, Automotive & Mobility The North American International Auto Show (NAIAS) is the most influential annual automotive event in the world. NAIAS serves as the global stage to debut brand-defining vehicles, offer product ride-and-drives, and announce industry-shaping plans. It is known for drawing the largest concentration of the world’s automotive and…

By Valerie Pesonen, Manager   Public relations is often thought of as a resource utilized only by for-profit companies when, in actuality, nonprofit organizations can also benefit from proactive communications. Through story mining, social media campaigns, media pitching, multimedia and other public relations tactics, nonprofits can effectively target their intended audiences, including volunteers, donors and…

By Lisa Lark, Director of Public Relations, Automotive & Mobility What does the future hold? That’s the billion-dollar question, isn’t it? There’s no clear vision yet as to what the mobility landscape of the future looks like. The possibilities seem endless, and while opportunities abound, there’s also a great deal of risk. The Automotive Insights…