Ideas that Inspire...Outcomes that Matter
Lambert/9thWonder Named Agency of Record for MEDC to Drive Michigan’s Business Marketing and Advertising
GRAND RAPIDS AND DETROIT, Mich. – The Michigan Economic Development Corporation (MEDC) announced today it has named Michigan’s leading integrated communications and marketing firm, Lambert & Co., and its joint venture partner, 9thWonder Agency, a national branding, creative and media agency, to lead its business marketing and advertising scope of work. The new engagement will…
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The Influential Role of the Online Hispanic Shopper
E-commerce trends continue to be on the rise and the purchasing power of the Hispanic consumer is here to stay. Known as the youngest ethnic group in the country, Latinos are very tech-savvy and understand the digital landscape, whether it’s social media platforms or e-commerce websites, this group’s spending force is one to be reckoned…
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5 Reasons Why Your Nonprofit Should Participate in GivingTuesday
By Joe DiBenedetto, Managing Director What started in 2012 as a day encouraging people to do good, GivingTuesday has seen phenomenal growth in participation over the past several years. According to CharityNavigator.org, nearly $2.5 billion was donated to U.S. nonprofits by approximately 35 million people on GivingTuesday in 2020 – a 29% increase in donations…
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