News & Blog

National award-winning public relations, investor relations and integrated marketing firm, Lambert & Co., has named Walter Ward III chief of staff. Continuing to break agency norms, this strategic hire aims to maximize internal operations, merger and acquisition integration, and accelerate new services and innovation for the firm’s growing family of companies.

Social media has become an integral part of today’s shopper behavior and experience, and influencer marketing has boomed accordingly. In fact, it’s expected that brands will spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates (based on Mediakix data.)

2020 was the year of food trends that weren’t. The chaos of the pandemic took predicted food trends and smashed them to smithereens. What was expected to be a year of green, healthy, organic living shifted to one of affordable comfort and indulgence.