Ideas that Inspire...Outcomes that Matter
Four Easy Ways to Get the Most Out of Your Media Coverage
By Megan McCarl, Senior Manager Congratulations! You’ve recently secured a media placement in one of your target media outlets. But now what? Check out our four easy tips to get the most out of your media coverage: Post to social media. Because your audience already took the time to follow your social channels to keep…
READ MORE
Restauranteur Matt Prentice Understood the Value of Public Relations
By Brent Snavely, Senior Director Metro Detroit lost a giant in the restaurant industry last week with the passing of Matt Prentice, who was just 62. Prentice was successful for many reasons that were noted in media coverage last week, but one factor was missed – his recognition of the value of public relations and…
READ MORE
National Beer Day: Lambert’s Experience as a Leading Food & Beverage Firm
By Kim Pace, Senior Manager Unlike many of my colleagues, I am no beer connoisseur, but I am a beer consumer. Even more importantly, I am a local biz supporter and a huge fan of outdoor day drinking (fellow parents of toddlers, holler if you hear me!). I may not be a beer connoisseur, but…
READ MORE