Media Relations, Public Relations, Messaging
PROJECT
UHC selected the Lambert STL team to handle outreach in the Midwest to include messaging and media pitching in a multiple state area. We create new media opportunities for UHC, promote UHC leadership via earned media opportunities and speaking opportunities, and coordinate events.
TACTICS
- Coordinating earned media and sponsored content opportunities for UHC throughout the Midwest.
- Created partnership opportunities with several television and radio stations to discuss timely health issues and insurance matters. Segments range from two-five minutes and are often accompanied by the media outlet’s webpage “takeovers.”
- Create opportunities for earned media throughout the region.
RESULTS
Among the topics that we successfully pitched for UHC include women’s health, tips on returning to work following Covid quarantine, food insecurity, men’s health, teledentistry, and the proper use of face masks. UHC guests have appeared on multiple radio and TV programs throughout the targeted Midwest area.
