Bell - Storytelling Through Video
About Bell
Bell was the first to break the sound barrier and certify a commercial helicopter. More than aviation experts, Bell has pioneered and challenged what’s possible for sound barriers, lunar missions, tiltrotor systems and commercial helicopters.
CHALLENGE
Help strengthen Bell’s reputation as a technology company by capturing and sharing its CES success and “Best of” finalist award through a robust video storytelling campaign.
SOLUTION
Capture footage of Bell’s award-winning display, interviews with stakeholders, SMEs and attendees, and the debut of On-Demand Mobility, the Bell Nexus air taxi to foster engagement, and drive traffic to the company’s social and digital platforms.
Capture footage of Bell’s award-winning display, interviews with stakeholders, SMEs and attendees, and the debut of On-Demand Mobility, the Bell Nexus air taxi to foster engagement, and drive traffic to the company’s social and digital platforms.
TACTICS
- Produced daily highlight videos that feature key events and promoted Bell’s innovative display
- Executed social and digital media campaign utilizing teaser video and sizzle reels
- Produced long-form storytelling video and multimedia assets to extend Bell’s technology story post-CES
- Activated multi-platform social and digital advertising strategy
- Produced daily highlight videos that feature key events and promoted Bell’s innovative display
- Executed social and digital media campaign utilizing teaser video and sizzle reels
- Produced long-form storytelling video and multimedia assets to extend Bell’s technology story post-CES
- Activated multi-platform social and digital advertising strategy
2.6M
Total Impressions on Bell's Brand
75%
Increase in traffic on targeted web pages
145K+
Video Views!
