Public Relations, Communications Audit, Training, Research, Social Media, Branding
PROJECT
We were chosen to provide strategy and public relations services, crisis management, media relations, employee training and internal and external communications services for this HUD agency.
TACTICS
- Reviewed and updated SLHA’s brand.
- Created a new style guide for the website and various print and digital assets.
- Trained SLHA employees in media outreach, storytelling, MBTI assessment, the use of social media, and customer service.
- Producing “how to” videos for residents on a variety of topics for social and website use.
RESULTS
The St. Louis Housing Authority required assistance to outreach to their employees, tenants/clients, landlords and stakeholders. Lambert streamlined the process for dealing with calls from the media. We instituted a resident newsletter and have provided guidance on a variety of issues from an internal communications perspective, in addition to developing and conducting training, and revised their brand style guide and updated their website copy.
