Case Study

Spartan Motors Increases Market Cap by $91M with NYC Analyst Day

PROJECT

On behalf of Spartan Motors (NASDAQ:SPAR), Lambert engineered a top-tier analyst and investor day for Wall Street media, analysts and institutional investors to unveil the company’s long-term growth objectives. The event featured a vehicle showcase designed to give analysts and investors the opportunity to get up close, touch, and sit inside specialty vehicles. It included the unveiling of a three-year growth strategy and its supporting financial objectives by management, as well as live Q&A and hosted tours of over a dozen vehicles and chassis.

TACTICS
RESULTS