Case Study

UNIVERSITY RESEARCH CORRIDOR

PROJECT

At a time when state funding is increasingly under a microscope, Lambert began working with University Research Corridor to show the organization’s value to Michigan’s economy and its bottom line. The three URC universities are responsible for more than 90% of the research dollars being spent in the state and award more than 30,000 degrees annually. Lambert uses media relations and marketing activities to reach a wide variety of interests, from educators and researchers to students, policymakers and business leaders.

TACTICS
RESULTS