Strategic Communications, Social Media, Community Engagement, Media Training
PROJECT
We were chosen to work with the Metropolitan St. Louis Sewer District Rate Commission to increase awareness and drive attendance to public hearings held across the MSD service area. We won a global PR award for this multi-year integrated marketing and advertising campaign.
TACTICS
- We provided coaching and training for MSD Rate Commission spokespersons.
- We balanced social media strategies including organic content and sponsored posts along with traditional advertising in print, radio, transit and digital.
- A “Behind the Scenes” video was promoted on YouTube and had 44,843 views and more than 93,000 impressions. Google AdWords had 30,200 impressions and digital advertising had 212,756 Impressions on STLToday.com
RESULTS
We produced every aspect of this two-year campaign from print to digital to web to radio spots and videos. Elected officials and stakeholders were engaged throughout the process via social media, email marketing and direct communication. The online marketing campaign had a 41% open rate and 11% click-through rate, which is nearly double the industry average for government campaigns. Media relations played a pivotal part in the campaign with multiple stories, articles and interviews in print and online publications, radio and TV.
