Case Study

Gaining Statewide Visibility

Press conference unveils findings from 2019 ALICE Report


The Michigan Association of United Ways, which serves approximately 60 local United Ways throughout Michigan, has gained tremendous statewide visibility in recent years through the multi-year release of a report on the state’s Asset Limited, Income Constrained, Employed (ALICE) population. Lambert served as the driving force behind the communications and media relations efforts surrounding the release of each report.

Lambert’s efforts involved engaging and leveraging voices of the ALICE population, working in advance of the release with targeted media, and orchestrating a statewide release of the report.