Case Study

Detroit Pistons Celebrate Black History Month


In February 2019, the Detroit Pistons set out to drive the local conversation on Black History Month, support the NBA’s dialogue on race and equality, and unite local residents through events and programming. Leveraging a series of community events and initiatives, the Lambert team supported the Pistons organization in leading the conversation on bridging divides while demonstrating the importance of equality, diversity, inclusion, respect and teamwork.

“Part of our goal is not only to win games, make the playoffs and have a successful basketball season, but it’s really to impact the youth of Detroit and make a difference in their lives.”
-Arn Tellem, Detroit Pistons Vice Chairman