Video Production, Photography, Social Media, Strategy Event Management
PROJECT
Lambert was tasked creating new excitement for AGBT’s annual meetings, including the General Meeting, Precision Health and the newest addition, Agriculture. We used a variety of resources to increase awareness, drive sponsorships and build a sense that the meetings were not to be missed.
TACTICS
- Lambert was able to help AGBT increase attendance and awareness of events.
- We helped drive AGBT’s Twitter feed over 4000+ followers.
- We significantly increased online engagement with social media posts.
- In addition, Lambert drove views of AGBT videos on their website and in social media to new levels.
RESULTS
Lambert started by creating a social media calendar with posts to help drive awareness and attendance. The innovative posts were strategically designed to highlight the experts attending, the overall event and the unique aspects about AGBT. Lambert’s video producers created pre-conference videos with interviews from international and award-winning experts. In addition, our producers created multiple videos during the conferences to showcase the event for those who attended and highlighted key points to ensure attendees would come back and tell their colleagues to attend. Social media was also a key component for all AGBT events. Lambert focused the social media on brining the event to people who could not attend, while also driving interest to increase social media following, sharing and the use of the AGBT hashtag.
