MPI RESEARCH
COMPANY
MPI Research provides safety evaluation, discovery, bioanalytical, and analytical – and now phase I clinical – services to the biopharmaceutical, medical device, animal health, and chemical industries. The company also offers comprehensive imaging solutions including preclinical and clinical imaging, radiochemistry, and data analysis.
PROJECT
Position MPI Research as an innovative and leading contract research organization (CRO) in the highly competitive drug development industry.
TACTICS
- Byline article development and placement
- Proactive media relations surrounding new developments at the organization
- Groundbreaking and grand opening event planning and media relations
- Social media overhaul to connect with relevant audiences
RESULTS
- Multiple articles authored by MPI Research scientists published in the industry’s top publications such as BioPharmand Life Science Leader
- Extensive coverage in local, statewide and trade publications featuring MPI Research developments, events and acquisitions
- Highest rates of engagement with target audiences on social platforms
