Case Study

The Rebrand of a Legendary Beer


To help national craft beer maker New Holland Brewing tap into its heritage and the success of their top craft Bourbon Barrel-Aged Stout, Dragon’s Milk, Lambert was charged with executing a first-of-its-kind marketing initiative for the company. The campaign goals included unveiling distinct new branding, elevating visibility and demand in new markets, and forging a connection between Dragon’s Milk and legendary storytelling.