Case Study

Building Affinity for America’s Favorite Indulgent Flavor


Lambert has worked closely with Denali Flavors for over 15 years and leads multiple initiatives including a national cause marketing campaign with The Salvation Army, all social media efforts inclusive of multimedia and copy development, and most recently, an e-mail marketing campaign that encouraged 20,000 sign-ups in less than a week. Lambert’s efforts have increased social followings with double-digit growth year-over-year and successfully launched a Moose Tracks Nation e-mail campaign comprised of the ice cream’s most loyal fanbase.