To drive immediate turns at shelf, Lambert implemented a geo-targeted social media campaign with a leading Midwest retail chain. At the program’s onset, Lambert worked to:
- Conduct a multimedia shoot to capture strong photo and video assets
- Analyze past sales data to inform target DMA markets for the campaign
- Collaborate with the retailer to secure approved copy and store logos
A variety of compelling ad creative educated consumers about the Veggie Bowls line, offered a variety of recipes and showed the bowls in practical lifestyle settings. Most important, each ad included a direct call-to-action to visit the product locator page on the Green Giant Fresh website or the store locator on the retailer’s website.