Case Study

Driving Sales with Retailer-Specific Ads


Lambert was charged by Green Giant Fresh to support the national launch of Veggie Bowls – a new plant-based microwaveable meal bowl line found within the increasingly competitive produce section of the grocery store. Bowls are offered in a variety of regionally inspired flavors and include healthy swaps for traditionally calorie-heavy dishes. Key to a successful product introduction was building and maintaining relationships with the brand’s retail customers, measured by store traffic and, ultimately, sales.