Case Study

A Fresh Approach to Diversity Public Relations


Project: Blake’s Hard Cider, the largest craft hard cider brand in the Midwest, planned an inspired beverage concept launch called Rainbow Seeker that sought to support leading LGBTQ civil rights organization, The Human Rights Campaign® (HRC), via a portion of sales proceeds. The limited-run production included 120,000 12-ounce cans distributed to 19 states. Blake’s turned to Lambert to build awareness and drive engagement with the brand via earned media visibility for the launch.