REHMANN
COMPANY
Rehmann is a fully integrated financial services firm of CPAs and consultants, wealth advisors and corporate investigators dedicated to providing clients proactive ideas and solutions to help them prosper professionally and personally. Rehmann is ranked as the 30th largest firm in the United States, with nearly 800 associates located in Michigan, Ohio and Florida.
PROJECT
Lambert was charged with providing public relations services in order to better positioning the Rehmann brand in its current and targeted markets, as well as increase awareness in prioritized niche and vertical industries served by the firm.
TACTICS
- Lambert targeted industry publications through trade editorial calendar research
- Monitored for financial trends and timely topics in the industries Rehmann serve
- Continually communicated with Rehmann leaders to identify topics, trends and other opportunities to generate story opportunities and build visibility
- Interviewed practice and industry leads to story mine and build topic angles
RESULTS
- Generated widespread media exposure throughout Michigan, Ohio and Florida
- Placed more than 150 articles in local, national and trade media in the first year
- Positioned Rehmann as thought leaders in categories including financial planning for the aging population, succession planning and cybersecurity
