MASCO CORPORATION / WELLHOME
COMPANY
Masco Corporation is one of the world’s largest manufacturers of brand- name products for the home improvement and new home construction markets. Comprised of more than 20 companies, the Masco family operates nearly 60 manufacturing facilities in the United States and over 20 in other parts of the world.
PROJECT
Secure visibility opportunities for national home performance and energy efficiency expert WellHome and their executives to increase awareness of the company and establish leadership position.
TACTICS
- Identification of speaking opportunities
- Outreach to secure engagements
- Provide assistance with preparation
- Media relations to support appearance
RESULTS
- Larry Laseter, CEO – testimony to Congressional Sub-Committee on HomeStar Legislation
- Laseter – spokesperson at Washington D.C. press conference for 2,000+ member HomeStar Coalition
- Laseter – invited to accompany President Obama for home energy efficiency campaign launch, private session
- Laseter – Keynote address at 2010 ACI Home Energy Retrofit Summit Seminar in Baltimore
