Image & Reputation Management, Creative Services, PR, Crisis Communications & Media Relations
PROJECT
For more than ten years, we have provided this client with PR, media relations, crisis communications, reputation and image management, training, research, social media community management, content creation, cause marketing, video production, branding, and community relations. The audiences consist of employees, local citizens, public officials, media/community leaders and the industry.
TACTICS
- We initiated a Community Advisory Panel (CAP) at one of their largest plants and added a high school internship program.
- We revamped their employee newsletter and started a publication called Community News for the city where their largest site is located.
- We manage their social media channels, monitor comments, develop best practices, manage their social media, push out and boost their position openings and focus on recruiting nationally to their workforce, including finding truck drivers during a nationwide shortage.
- We produced and updated a video about their company and created a coloring book using their mascot – winning four International Communicator Awards of Distinction for these items and their newsletters.
RESULTS
We worked closely with executives at Mississippi Lime Company to set up a corporate social responsibility program for outreach in each community where they have manufacturing operations. We developed a strategic plan to reach out in their communities by hosting a manufacturing day celebration, where tours of the operations were included, and the public was invited to learn more about the company. We handled all items that arise for this client.
