Crisis and Reputation Management for Kalamazoo River Study Group
PROJECT
In 2006, the Kalamazoo River Study Group (KRSG), which at the time was comprised of multi-national corporations LyondellBasell Industries and Georgia-Pacific, hired Lambert to lead communications and community relations for KRSG’s remediation efforts on the nation’s largest Superfund site at the time – the Kalamazoo River Superfund Site.
TACTICS
Lambert’s scope of work for the project included a wide array of supporting activities:
- Site-wide communications
- Communications and meeting planning
- Key agency communications
- Public relations, community grassroots and consensus-building
- Communications with municipalities and other elected officials
- Media management and relations
- Crisis planning and crisis event management
- Issues planning and management
- Staff training
RESULTS
Since then, Lambert has worked closely with the many local, state and national stakeholder groups for this project – including the U.S. Environmental Agency (EPA) and other federal and state environmental agencies – to communicate key milestones to the public and various key stakeholders, address ongoing concerns and minimize any potential disruption and miscommunication.
Since the KRSG was formed, Lambert has continued to work alongside the parties to manage business reputations and comfort within the community to-date.
