TWO MEN AND A TRUCK
COMPANY
TWO MEN AND A TRUCK® is the fastest-growing franchised moving company in the country and offers comprehensive home and business relocation and packing services.
PROJECT
Lambert developed a cause marketing campaign to strengthen the TWO MEN AND A TRUCK brand and drive sales through increased media visibility and community relations.
TACTICS
- Developed partnerships with 116 TWO MEN AND A TRUCK franchises and schools and women’s crisis shelters in the communities they serve to collect essential items for donation to domestic abuse victims on Mother’s Day
- Created promotional materials for distribution to collection partners, including families at 429 schools
- Conducted media relations
RESULTS
- More than 7,500 media hits across 31 states
- Developed partnerships with 429 schools and 124 women’s shelters
- Collected more than 210,000 items for women in crisis
- Client experienced double digit monthly sales growth throughout the campaign
