EPS SECURITY
COMPANY
EPS Security offers security systems for homes and businesses, including burglary, fire safety, video surveillance systems and more.
PROJECT
EPS Security came to Lambert with a need to revitalize their brand. Their website, logo and marketing materials hadn’t been updated in more than a decade, and they were aware of missed opportunities as a result of external brand identity (or lack thereof).
TACTICS
- Held creative brainstorming session to redesign logo and brand standards
- Developed creative advertising platform(s)
- Conducted extensive proactive media relations to industry-focused publications to promote the new brand
- Community programming concepts/execution
- Created vehicle identity/graphics
- Coordinated awards entries/design/submissions
- Developed customer/vender letters and conducted proactive communications of the brand transition
RESULTS
- Logo/brand standards
- Creative advertising platform(s)
- New Website design and development including web search optimization (SEO)
- Newsletter development/design
- Proactive media relations
- Community programming concepts/execution
- Provided launch and ongoing marketing counsel on advertising buys, etc.
- Positive customer/vender outreach and feedback
