Case Study

Media Relations & Event Support for Global Footprint Expansion


Varroc Lighting Systems is a premier developer and manufacturer of next-generation external lighting systems and vehicle control electronics for the automotive and two-wheeler industries.

Within the span of two years, Varroc expanded its global presence with a new manufacturing and product development center in Morocco, expanded capabilities in Vietnam, and opened new facilities in Brazil, Japan, Bulgaria and Poland. Additionally, the company acquired Turkish company Sa-ba Automotive, bringing its global footprint to 21 locations in 17 countries.

As Varroc’s global footprint expanded, it sought Lambert’s expertise in announcing grand opening events and key business acquisitions.