Case Study

NORTH AMERICAN INTERNATIONAL AUTO SHOW

PROJECT

Lambert managed strategic communications activities for the NAIAS for 10 years, including media relations activities leading up to and during NAIAS Press Week and public show. The team worked to position NAIAS executives for significant media relations activities and interviews during one of the largest media event in the world, which draws approximately 5,500 journalists from 60 countries for the show each year.

TACTICS
RESULTS