Case Study

Media Relations, Communications and Social Media Strategy


The North American International Auto Show (NAIAS), the largest media event in North America and among the most prestigious auto shows in the world, set a goal to be among the top shows for social media reach and engagement. With a focus on engaging those watching the show from around the globe, NAIAS aimed to boost its social media presence and expand its reach.

The NAIAS team called upon Lambert to create a social media strategy and execution that would help meet these goals. Lambert began its partnership with NAIAS in 2016 to help the show increase its digital presence and grew to lead the show’s communications and media relations efforts since 2018. The Lambert team will also help NAIAS transition its communications and marketing strategy in 2020 as it undergoes its most significant transformation in the last three decades.

Throughout our partnership, the NAIAS social media presence has not only reached billions of followers around the globe but has earned the top spot among similar shows in terms of digital media engagement.