INTERNATIONAL AUTOMOTIVE COMPONENTS (IAC)
COMPANY
International Automotive Components (IAC) is a leading global supplier of automotive components and systems, including interior and exterior trim.
PROJECT
Position IAC as the leading global automotive components and systems supplier (for interior and exterior trim) among OEMs.
TACTICS
- Conducted media facility tours and secured one-on-one interviews
- Developed and submitted reputation management and technology nominations/awards
- Developed and distributed press materials for national and international events
- Profiles, and metric analysis and counsel
- Built and promoted IAC Japanese website
- Shot and produced IAC’s first-ever employee testimonial videos
- Integrated social media support
RESULTS
- Secured media coverage of national and international grand opening events
- Coordinated feature stories in publications, such as Automotive News, Bloomberg, The Detroit News
- Provided full digital/social media support, including management and development of IAC’s Facebook
- Managed CEO transition from James Kamsickas to Robert ‘Steve’ Miller
