Taking Industry 4.0 Technologies on the Road
Company
Atlas Copco USA provides compressed air and vacuum equipment, industrial power tools, and construction equipment, as well as service and maintenance.
PROJECT
Developments within the manufacturing and technology industries are changing the way we work and live. From the utilization of cloud-based systems to 3D printing, to additive manufacturing and augmented reality, the fourth industrial revolution of manufacturing is no longer a vision for the future, but a present-day reality. As an industry leader, Atlas Copco specializes in sustainable productivity solutions to help manufacturers become more advanced and data-driven.
Atlas Copco tapped Lambert for media relations and on-site event support for the launch of its mobile technology trailer open house. Slated to travel the nation to showcase its products, the 53-foot Smart Connected Assembly trailer provided customers and potential clients with 1,000 square feet of hands-on experiences with state-of-the-art technologies for their manufacturing floor.
As a leading Industry 4.0 tools and production company, Atlas Copco’s next generation of tools were developed to improve productivity, provide wireless freedom and support zero-fault production while reducing defects, scrap and rework.
TACTICS
- Key Message Development: To successfully communicate the program intent to employees, stakeholders and reporters, Lambert developed key message talking points for the launch of its open house.
- Media Relations: Leveraging direct pitching to secure automotive, tech and manufacturing reporters to maximize attendance and coverage, Lambert wrote and distributed press materials which included infographic invitation, press release, executive bios and company facts.
RESULTS
- The client successfully communicated its vision for the roadshow tour to its team members, stakeholders and reporters. The open house gained attention from notable industry publications such as Automotive Engineering and SAE International.
- More than 300 customers, potential clients and reporters registered for the open house event, and nearly 145 of them toured Atlas Copco’s global engineering and advanced manufacturing center.
- The trailer successfully made it to each location outlined for the tour, making it easy for customers to experience and access the new technologies firsthand.
