Arbe Makes Waves at CES and NAIAS
PROJECT
Israeli startup Arbe, formerly known as Arbe Robotics, engaged Lambert as its North American PR firm of record in early 2018. With a goal of increasing visibility in the U.S. automotive and mobility market, Lambert created a PR strategy for Arbe’s presence at CES 2019 and the North American International Auto Show (NAIAS).
TACTICS
Lambert leveraged direct pitching and the development of press kit materials to secure media and analyst attendance at Arbe’s demonstration space and meeting suite during CES 2019, where they announced their latest beta radar chipset Front End of Phoenix. The Lambert team then successfully positioned Arbe as a leader in vehicle autonomy during NAIAS by securing one-on-one interviews with analysts, as well as speaking opportunities for the Arbe executive team. To maximize coverage at each event, Lambert wrote and distributed press materials and product announcements including press releases, media advisory, and fact sheet.
RESULTS
- Landed more than 14 media placements during the month of January, including MSN Autos, Motor Trend and AutoConnectedCar News
- Increased awareness and visibility for radar over lidar as the technology of choice for automakers
- Positioned Arbe as a go-to resource on autonomous vehicle sensors, including securing participation in an expert panel during AutoMobili-D at NAIAS
