Case Study

Arbe Makes Waves at CES and NAIAS

PROJECT

Israeli startup Arbe, formerly known as Arbe Robotics, engaged Lambert as its North American PR firm of record in early 2018. With a goal of increasing visibility in the U.S. automotive and mobility market, Lambert created a PR strategy for Arbe’s presence at CES 2019 and the North American International Auto Show (NAIAS).

TACTICS
RESULTS