Case Study

Media & Analyst Relations


Industry standards around fuel economy and initiatives pushing for environmental-friendly technologies for vehicles often lead automakers to lean toward electric vehicle technology. With this in mind, Achates Power, the developer of radically improved internal combustion engines, committed itself to educating automakers about the benefits of the opposed-piston engine when facing industry standards.

Achates Power engaged Lambert as its agency of record in 2017 to increase awareness among automakers and investors surrounding Achates’ opposed-piston engine. To reach that goal, the Lambert team created a media and analyst event for Achates President and CEO to engage media and analysts during the North American International Auto Show.