Case Study

Bell Textron - Future Vertical Lift

CAMPAIGN STRATEGY + KEY MESSAGING + BRAND JOURNALISM

CHALLENGE

Bell was down-selected to compete for the U.S. Army’s Future Long Range Assault Aircraft modernization project, competing against Lockheed Martin and Boeing – the world’s two largest defense companies.  Bell needed to build confidence in its brand as well as tiltrotor technology which remained in question by opinion leaders at the onset of the campaign.

STRATEGY
TACTICS

Bell Won

Bell Will Build 2000+ Next-Gen Aircraft at a Lifetime Value of $100B

120+

Brand Journalism Videos Produced generating 3.4M Video Views

Watch Video

116,225,631

Impressions in the Targeted Defense Opinion-Leader Community