Case Study

Bell - How I 505

Strategy + PR + Brand Journalism + Social Media


The sales of Bell’s entry level helicopter – the 505 – were slow and manufacturing was outpacing it. At just under $1.5 million, the 505 was attainable by those beyond their established target market of commercial users. The company wanted a campaign to showcase the benefits of ownership and we wanted to tell the story in the words of those who live to fly it, especially when the world had been shuttered by a global pandemic. Enter the adventurer, the rancher and the real estate owner.



Back Orders two years after campaign started

Paid Social Results

21,682,459 Impressions
1,825,161 Video Views
218,399 Link Clicks
2,091 Leads

Ad Results

845,001 Impressions
114,253 Video Views
10,552 Link Clicks