Case Study

TWO MEN AND A TRUCK

COMPANY

TWO MEN AND A TRUCK® is the fastest-growing franchised moving company in the country and offers comprehensive home and business relocation and packing services.

PROJECT

Lambert developed a cause marketing campaign to strengthen the TWO MEN AND A TRUCK brand and drive sales through increased media visibility and community relations.

TACTICS
  • Developed partnerships with 116 TWO MEN AND A TRUCK franchises and schools and women’s crisis shelters in the communities they serve to collect essential items for donation to domestic abuse victims on Mother’s Day​
  • Created promotional materials for distribution to collection partners, including families at 429 schools​
  • Conducted media relations
RESULTS
  • More than 7,500 media hits across 31 states
  • Developed partnerships with 429 schools and 124 women’s shelters​
  • Collected more than 210,000 items for women in crisis​
  • Client experienced double digit monthly sales growth throughout the campaign​