Case Study

STRONGTOWER FINACIAL

COMPANY

Strongtower Financial is a national leader in church and faith-based lending and financial services with more than $1.5 billion in church bond originations and has worked with thousands of churches, schools and non-profit organizations on their financing needs.

PROJECT

The California Plan of Church Finance was a diversified financial services organization with $200 million in assets under management, 15,000 retail investors, and a financing arm that had provided nearly $1 billion in lending to a variety of churches, schools and other non-profit organizations. It was necessary for the company to rebrand the organization and enhance marketing efforts for future growth.

TACTICS
  • Developed Strongtower Financial brand and positioning elements directed toward a national rollout of its investment services and church financing offerings
  • Implemented comprehensive marketing communications plan that included media and investor relations to support new brand​
RESULTS
  • Successfully executed several new identity concepts for Strongtower spanning a new logo, corporate brochure, web site and stationery package, as well as a first-of-its-kind, comprehensive industry research report that sized the church finance industry and built credibility for Strongtower as the leader in this large, but misunderstood market
  • Developed online and media relations programs, an investor kit for their church bond offerings, and a corporate communications plan that touched all audiences with the new, national messaging platform