MATTRESS FIRM
COMPANY
Mattress Firm is one of the nation’s premier specialty bedding retailers with the largest geographic footprint in the United States among multi-brand mattress specialty stores, and offers a broad selection of both traditional and specialty mattresses, bedding accessories and related products.
PROJECT
Manage communications for industry-leading, fast-growing mattress retailer with more than 1,000 locations throughout the country.
TACTICS
- Develop media relations campaign to increase brand awareness and drive sales
- Assist with promotion of store openings, re-grand openings
- Provide communications support for acquisitions
- Coordinate with branding agency to assist with launch of new brand including planning events in multiple markets
- Establish internal communications channels
- Launch “Sleep Doctor” (Dr. Breus) to support health benefits of sleep and mattress
- Lead communications for “Comfort by Color” store merchandising and reset through consumer, trade and social media
RESULTS
- Media coverage at the national, trade and local levels
- Execution of more than 20 brand launch events across the country
- Completed company-wide communications audit revealing critical opportunities for improved employee communications
- Provided communications support for seven acquisitions
- Company growth expanded dramatically, resulting in new franchise requests and the addition of more than 200 new locations
