Case Study

INVENTURE FOODS (NASDAQ:SNAK)

COMPANY

Inventure Foods is a marketer and manufacturer of specialty brands in better-for-you and indulgent categories under a variety of Company owned and licensed brand names, including Boulder Canyon Natural Foods™, Jamba™, Rader Farms®, T.G.I. Friday’s®, Nathan’s Famous®, BURGER KING™, Poore Brothers®, Tato Skins® and Bob’s Texas Style®.

PROJECT

Inventure Foods is one of the nation’s leading snack food manufacturers. Lambert designed and implemented a joint media and investor campaign that earned more than 45 million media impressions and investor activities that saw the stock nearly double in price during the period. Lambert was awarded with the top Bulldog GOLD Award, one of our industry’s highest honors, for the campaign success.

TACTICS
  • Supported 19 product launches during the year
  • Earned more than 45 million impressions
  • Broadcast coverage in more than 45 markets
  • National hits including Today Show, Rachael Ray, Redbook, Associated Press, etc.
RESULTS
  • Successfully organized more than 120 investor meetings
  • Average trading grew by 120%
  • Stock price nearly doubled