Case Study

EPS SECURITY

COMPANY

EPS Security offers security systems for homes and businesses, including burglary, fire safety, video surveillance systems and more.

PROJECT

EPS Security came to Lambert with a need to revitalize their brand. Their website, logo and marketing materials hadn’t been updated in more than a decade, and they were aware of missed opportunities as a result of external brand identity (or lack thereof).

TACTICS
  • Held creative brainstorming session to redesign logo and brand standards
  • Developed creative advertising platform(s)
  • Conducted extensive proactive media relations to industry-focused publications to promote the new brand
  • Community programming concepts/execution
  • Created vehicle identity/graphics
  • Coordinated awards entries/design/submissions
  • Developed customer/vender letters and conducted proactive communications of the brand transition
RESULTS
  • Logo/brand standards
  • Creative advertising platform(s)
  • New Website design and development including web search optimization (SEO)
  • Newsletter development/design
  • Proactive media relations
  • Community programming concepts/execution
  • Provided launch and ongoing marketing counsel on advertising buys, etc.
  • Positive customer/vender outreach and feedback