Case Study

BDO

COMPANY

BDO is a professional services firm that provides assurance, tax, financial advisory and consulting services to a wide range of publicly traded and privately held companies. The firm serves clients through 63 offices and more than 400 independent alliance firm locations nationwide.

PROJECT

Lambert was charged with executing a creative way to commemorate the 90th anniversary of BDO’s flagship Grand Rapids office.

TACTICS
  • Lambert brainstormed ideas to honor the anniversary
  • Created the “BDO Academy,” a mentoring initiative designed to inspire high school students to explore careers in the accounting profession
  • Coordinated a partnership with Junior Achievement​
  • Initiated an annual “Seidman Scholars” scholarship for outstanding BDO Academy graduates
  • Developed collateral materials around the program
RESULTS
  • Generated widespread media exposure throughout Michigan
  • Secured coverage in 10 additional markets for BDO​
  • Distributed “Seidman Scholars” scholarship to local student in it’s inaugural year