Author

Author: Lambert

Recently, Facebook announced changes to the Relevance Score and other metrics advertisers use to evaluate their campaigns, it’s good news for brands struggling to benchmark their results. Breaking down the announcement – as of April 30, 2019, Facebook is replacing several metrics: Offers Saved, Cost per Offers Saved – REPLACED WITH the Post Saves metric…

It’s no secret that influencers are all the rage with agencies and brand communicators, as companies seek to capitalize on large audiences who follow “stars” on YouTube and Instagram. For those not in the agency life (PR/marketing/advertising), you may have heard the term “influencer,” but not be entirely sure what it means. In short, influencers…

The tragic crash of Ethiopian Airlines Flight 302 has catapulted Boeing into a fast-moving media frenzy that illustrates many of the classic characteristics of a corporate crisis. The company’s response – now and in the days ahead – will play a critical role in determining how significantly this moment undermines Boeing’s reputation as a trusted…