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Author: Lambert

Michigan’s Largest PR Firm Also Earns Agency of the Year Nomination Amid 20th Anniversary Lambert, the PR and investor relations shop born out of a Grand Rapids basement 20 years ago, now ranks 45th on a national list of U.S.-based firms. Citing 32-percent growth year-over-year, O’Dwyer’s – a leading publication for PR and communications professionals…

Lambert Managing Director/Partner Bill Nowling was recently interviewed by Clock Tower Insight for their “Masters of Marketing” series. The interview covered a range of topics from defining brand values to the evolution of retail to the deepening integration of marketing, advertising and public relations: Across the industry, we’re seeing an increase in demand and a…

Recently, Facebook announced changes to the Relevance Score and other metrics advertisers use to evaluate their campaigns, it’s good news for brands struggling to benchmark their results. Breaking down the announcement – as of April 30, 2019, Facebook is replacing several metrics: Offers Saved, Cost per Offers Saved – REPLACED WITH the Post Saves metric…